At Once Stretch Wig, 1970s

Year Published: 1970s

Creator: At Once D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator You know Sally, Sally with three kids? 0:01 You know Sally. 0:05 Well, Sally bought a wig. 0:06 The foolproof stretch wig called At Once. 0:08 The look is foolproof because the fiber is foolproof. 0:12 Brush it curly or straight. 0:15 You never said it, wash it and wear it. 0:17 The stretch wig called At Once, 0:21 at your self-service wig party display. 0:23 - So foolproof, you can buy it without trying it on. 0:26

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