Association of American Railroads, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Association of American Railroads D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (audience applauding) 0:00 Narrator Little household staples 0:01 are often bigger than they seem. 0:02 An ordinary loaf of bread for instance. 0:04 Just wait til you see how much was done 0:06 to bring it into your kitchen. 0:08 Here is bread on the way to your home 0:11 coming from the Great Plains, 0:13 where every year farmers and railroads team up 0:15 to harvest and move millions of acres of precious grain. 0:17 While the farmer reaps, the railroads prepare 0:21 for the world's biggest single transportation job. 0:23 Thousands upon thousands of cars must be assembled, 0:26 ready at the right place at the right time. 0:29 Skill and experience are needed 0:33 to say nothing of the equipment required 0:34 to move more than one billion bushels of grain a year. 0:36 First to the great grain elevators, 0:40 then onto the flour mill, 0:43 and finally to your neighborhood baker and to you. 0:45 Now this tremendous job of railroad transportation, 0:49 how much does it cost? 0:52 The total railroad charge 0:53 for moving all the ingredients in a loaf of bread, 0:55 averages less than one cent. 0:57 That's less than one slice per load. 1:00 That sure is low-cost transportation, and then some. 1:02 While at the same time the wheat is being moved, 1:07 America's railroads must carry on 1:09 with many other big important jobs; 1:11 hauling cold, steel, 1:13 oil, cement, 1:17 lumber, fruit, meat, 1:19 and countless items essential to our personal wellbeing 1:24 and our nation's welfare and defense. 1:28 You see, America's railroads can and do haul 1:31 an average of a million tons a mile 1:34 every minute of the day and night. 1:37 That's one big reason 1:39 why Americans live better and produce more 1:40 than any other country on earth 1:43 because they have a backbone of steel rails 1:45 for essential transportation. 1:48 (train clattering) 1:50