Arpege by Lanvin "Drives 'em Glad"

Year Published: 1964

Creator: Lanvin

Description: An advertisement for Arpege by Lanvin products, including a new natural spray perfume, depicting women hugging and showing affection toward men who gift them Arpege products. An offscreen male narrator describes the products, arguing that Arpege drives women "glad." Submitted for the Clio Awards.

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Indiana University Library Moving Image Archive

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