Anderson-Clayton: Chiffon Liquid Margarine, 1960s

Year Published: 1960s

Creator: Anderson-Clayton D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (train whistle blows) 0:01 - It's coming. - I think I see him now. 0:05 (crowd chattering) 0:07 (engine chugging) Announcer The nice people of Honey Creek, Kansas 0:11 are about to meet up with the newest, 0:13 most convenient kind of margarine ever made, 0:15 new squeeze-on Chiffon Liquid Margarine. 0:18 The squeeze is on. 0:22 Now spreading, melting, basting, baking, and frying 0:24 are faster and easier than ever before. 0:29 New squeeze-on Chiffon goes on more foods faster 0:32 and with more flavor, because it's made with safflower oil. 0:36 - I saw it, but I don't believe it. 0:41 Announcer You've got to squeeze it to believe it. 0:44 New squeeze-on Chiffon. 0:46

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John W. Hartman Center for Sales Advertising & Marketing History

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