Analyzing Advertising

Duration: 600

Year Published: 1970

Creator: Centron Films.

Complete Record: Describes advertising techniques used to influence consumers. Analyzes advertisements and commercials from various media, and deals with emotional advertising, celebrity endorsement, and misleading advertising. Two children, a boy and a girl, sit in their living room watching an advertisement on TV. They watch an ad for “Crispies” chips, the girl leaved the room and return with a bag of crispies, and they eat them together as they watch the actors in the ad eat them. A young boy buys a bike that he had seen an advertisement for. A young girl is eating candy, she gives some to her friend and an older woman, once the older woman has some she runs around with joy. A series of in print ads and commercial ads are shown. A series of ads endorsed by actors and athletes are shown. The two children from the beginning are shown watching the ads just shown in their living room. A series of words used in advertisements are shown,