Analyzing Advertising

Series: Elementary Consumer Education Series

Duration: 0:13:00

Year Published: 1973

Creator: Centron Films.

Format: 16mm

Color: Color

Sound: sound

Description: Discusses the wise use of advertising by presenting samples of ads and commercials in various types of media. Analyzes the advertising techniques used in each example and considers the advertisement's appeal and value for intelligent buying. Includes examples of emotional, logical, and fallacious advertising and product endorsement. Describes advertising techniques used to influence consumers, analyzes advertisements and commercials from various media, and deals with emotional advertising, celebrity endorsement, and misleading advertising., Describes advertising techniques used to influence consumers, analyzes advertisements and commercials from various media, and deals with emotional advertising, celebrity endorsement, and misleading advertising.

Complete Record: Describes advertising techniques used to influence consumers. Analyzes advertisements and commercials from various media, and deals with emotional advertising, celebrity endorsement, and misleading advertising. Two children, a boy and a girl, sit in their living room watching an advertisement on TV. They watch an ad for “Crispies” chips, the girl leaved the room and return with a bag of crispies, and they eat them together as they watch the actors in the ad eat them. A young boy buys a bike that he had seen an advertisement for. A young girl is eating candy, she gives some to her friend and an older woman, once the older woman has some she runs around with joy. A series of in print ads and commercial ads are shown. A series of ads endorsed by actors and athletes are shown. The two children from the beginning are shown watching the ads just shown in their living room. A series of words used in advertisements are shown,