American Women: Partners In Research

Duration: 13½min

Year Published: 1960

Creator: Holland-Wegman Productions

Format: 16mm

Color: Color

Sound: sound

Description: Describes the market research undertaken by Corning Glass Works prior to marketing a coffeemaker.; Good CU head shots of women thinking about purchasing items, saying things like "Oh, I like THAT one!! and the like.

Metadata Source:Educational film guide. Supplements (1959-62)