American Safety Razor: Personna Stainless Steel Razor Blades, 1950s

Genre: Commercial

Year Published: 1950s

Creator: American Safety Razor D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I was buyin' my blades at Herman's Stationary Store. 0:01 I had so much trouble with (cuckoo) and (cuckoo). 0:05 I says, "Herman, you got any Persona blades?" 0:08 Well, I got 20 shaves on one Persona blade. 0:11 Announcer That's Persona, individually custom-wrapped, 0:13 the extra step to keep every blade extra sharp. 0:16 - Believe it or not, it gives me 20 and more shaves. 0:18 - Better than average, sure. 0:22 But if Persona doesn't give you more luxury shaves, 0:23 we'll buy you (cuckoo) or (cuckoo), 0:26 or whatever blade you think is better. 0:28, Transcription: - Yeah, well that cleft in my chin 0:01 is one reason I prefer an injector razor, 0:02 makes it easier to get at. 0:04 Man What you really like? 0:05 - Oh, especially with these 0:06 Persona injector blades inside. 0:07 You know, they work every bit as good 0:08 as the double-edged Persona? 0:09 Man Well, sure. 0:10 But how would you know? 0:11 - Easy, I try. 0:12 Man Oh yeah, why? 0:13 - All about the only stainless injector around then. 0:14 I wanted to see what other things would be like? 0:16 Man Oh, I see. 0:17 But when the Persona injector came along 0:18 - I went running right back 0:20 to the razor that me and my cleft prefer naturally. 0:21 Man Yeah, I wonder, would you mind shaving my shoulder? 0:23 Would you do it? 0:25 That's fascinating. 0:26 A, TV first. 0:27

Complete Record: Transcription: - I was buyin' my blades at Herman's Stationary Store. 0:01 I had so much trouble with (cuckoo) and (cuckoo). 0:05 I says, "Herman, you got any Persona blades?" 0:08 Well, I got 20 shaves on one Persona blade. 0:11 Announcer That's Persona, individually custom-wrapped, 0:13 the extra step to keep every blade extra sharp. 0:16 - Believe it or not, it gives me 20 and more shaves. 0:18 - Better than average, sure. 0:22 But if Persona doesn't give you more luxury shaves, 0:23 we'll buy you (cuckoo) or (cuckoo), 0:26 or whatever blade you think is better. 0:28, Transcription: - Yeah, well that cleft in my chin 0:01 is one reason I prefer an injector razor, 0:02 makes it easier to get at. 0:04 Man What you really like? 0:05 - Oh, especially with these 0:06 Persona injector blades inside. 0:07 You know, they work every bit as good 0:08 as the double-edged Persona? 0:09 Man Well, sure. 0:10 But how would you know? 0:11 - Easy, I try. 0:12 Man Oh yeah, why? 0:13 - All about the only stainless injector around then. 0:14 I wanted to see what other things would be like? 0:16 Man Oh, I see. 0:17 But when the Persona injector came along 0:18 - I went running right back 0:20 to the razor that me and my cleft prefer naturally. 0:21 Man Yeah, I wonder, would you mind shaving my shoulder? 0:23 Would you do it? 0:25 That's fascinating. 0:26 A, TV first. 0:27NOTE: Two (or more) records have been merged together to create this data.