American Express Travelers Cheques, 1960s

Year Published: 1960s

Creator: American Express D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Going on vacation? 0:01 First, go to your bank. 0:03 There you can protect your travel cash 0:04 with 100% safe American Express traveler's checks. 0:06 They're spendable as cash anywhere. 0:09 Just sign when you buy 'em, sign when you spend 'em. 0:11 That's your identification. 0:13 Go for a happier vacation! 0:15 Protect your money with American express traveler's checks. 0:16

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John W. Hartman Center for Sales Advertising & Marketing History

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