American Express Travelers Cheques, 1960s

Genre: Commercial

Year Published: 1960s

Creator: American Express D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Going on vacation? 0:01 Everything all set? 0:03 But how about your valuables? 0:05 (bright clinking) 0:06 No, not that kind. 0:07 That's it. 0:08 Get 'em together, and put 'em 0:09 in a safe deposit box in your bank. 0:11 Top protection at a low, low cost. 0:13 And speaking of top protection, 0:16 how about protecting your travel cash 0:17 with American Express Travelers Cheques? 0:19 Your bank has 'em. 0:22 It's one of the many services your bank offers. 0:23 American Express Travelers Cheques are 100% safe, 0:25 spendable as cash anywhere. 0:28 Just sign when you buy 'em, 0:30 sign when you spend 'em. 0:32 Your matching signatures 0:33 are the only identification you need. 0:34 Charges? Only 1% 0:36 Yes, it's a happier, more carefree vacation 0:39 with your valuables safe in the bank 0:42 and your vacation cash as safe as money in the bank, 0:44 protected by American Express Travelers Cheques. 0:47


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John W. Hartman Center for Sales Advertising & Marketing History


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