AMC, 1960s

Year Published: 1960s

Creator: American Motors Corporation D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Me, a Giant Killer? (laughs) 0:01 Well, I represent the Giant Killer, American Motors. 0:05 Remember when American Motors came up with Rambler 0:09 and knocked the Detroit Giants for a loop, 0:11 and big fins and fat land yachts went out of style? 0:13 So what's American Motors got up its sleeve for '66? 0:18 It's not size, we won that battle. 0:21 Bucket seats and 4 speed stick shifts, we have all that. 0:24 For '66, it's quality. Quality built in, not added on. 0:28 Like this. Two seats. 0:35 They look alike, but they don't sit alike. 0:38 This one is made with coil inner-springs. This one, zigzag. 0:40 These comfortable coil springs are built in here and here, 0:48 front and back, in every American Motors's car. 0:53 Only one other car has them, Cadillac. 0:56 Now in '66, all car makers will have the new safety package, 1:00 but what about brakes? 1:04 Other cars have one hydraulic system. 1:06 If that fails, no brakes, 1:09 but with American Motors's double safety brake system, 1:12 this safety line stops your car. 1:17 Only one other US car builds them in standard. 1:20 That's right, Cadillac again. 1:23 Quality. Quality built in, not added on. 1:25 In a few minutes, 1:30 you will see just how exciting quality cars can be. 1:31 The new 1966 cars 1:34 from your friendly Giant Killer, American motors. 1:36

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