Advertising : what it's doing to your life

Year Published: 1957

Format: 16mm/video file

Description: Presents advertising's role in the shift from an economy of scarcity to one of abundance and its contributions to rising incomes, more products and jobs, and media publishing and broadcasting. Discusses advantages to the buyer of advertising's competition, accountability, educational role, and social responsibility. Recognizes its audience's growing sophistication and the need for new, interesting approaches. Includes ten examples of television commercials and public service announcements and numerous images from newspaper, magazine, billboard, and other advertising

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