A New Look at Motivation

Examines the basic psychological principles of motivation and shows their application to worker behavior and managerial styles. Identifies the underlying human needs for affiliation, power, and achievement as motivators and describes the personality types which correlate with each. Observes how managers can use these existing motivators, as well as their own strengths and weaknesses, to best advantage when motivating employees. Presents examples from actual business situations., Examines the basic psychological principles of motivation and shows their application to worker behavior and managerial styles. Identifies the underlying human needs for affiliation, power, and achievement as motivators and describes the personality types which correlate with each. Observes how managers can use these existing motivators, as well as their own strengths and weaknesses, to best advantage when motivating employees. Presents examples from actual business situations.