1972 Olympics Coca-Cola commercial

Coca-cola commercial for the ill-fated 1972 Munich Olympics.

This video is a promotional commercial for Coca-Cola, created in conjunction with the 1972 Munich Olympic Games (0:00 - 0:30).

The ad focuses on the following themes:

Global Unity: It highlights how, despite the world being separated by "oceans, mountains, and ideas," Coca-Cola is a common thread that people everywhere enjoy (0:00 - 0:11).
The Olympic Connection: The commercial emphasizes the connection between athletic performance and the refreshment provided by Coca-Cola, noting that many sprinters and long-distance runners drink it (0:14 - 0:23).
Brand Identity: It concludes by reinforcing the classic slogan, calling the product "the real thing" (0:23 - 0:25).

Sources

  1. 16mm Filmography (legacy record) — title
  2. YouTube channel: In16mm · video ↗ — title, description, video
  3. 16mm Filmography editors — year, creator, description