[1970s TV COMMERCIAL COMPILATION POLAROID SX-70 FOLGERS COFFEE SPIROGRAPH USAF]

Description: This reel of TV commercials dates to the mid-to-late 1970s. It includes ads for TV Guide, British board games for the bored; Spirographs, plastic pink Baby Alive dolls, USAF Northrop T-38’s and chunks of meaty dog food from Hale and Hearty. This wavy compilation shows life and style of the era; what consumers were concerned about and what marketing agencies wanted consumers to be concerned about. It captures the invention of dryer sheets; Bounce released the sheet in the late 1960’s. Northrop Talon’s spin into view, creepy plastic dolls prepare young girls for their pink mother futures and the US Health Department reminds you exercise and diet prevents diabetes. Reggie Jackson makes a cameo; The National Alliance of Businessmen knows employment reduces high crime and poverty rates; “if you have a job us a give call”.

00:00 AMHA PSA’s issue warnings over child entrapment in old fridges; lock up! Max Cleland arrives (:31) in a wheelchair behind a dark wooden round table, US State Department seals on the wall behind. The VA is the third largest agency in the government. Cleland; administrator of the US Veterans Administration under Jimmy Carter, 1977 to 1981 addresses employers over benefits of hiring the disabled citing laws requiring employers to have plans to hire and promote disabled employees. The VA’s “National Employ the Physically Handicapped Week” (:34) began as a week long celebration. It grew into National Disability Employment Awareness month (NDEAM) in 1988. The US Department of Health, Education and Welfare (:59) discusses diabetes prevention methods (1:21). Emaciated babies in the lens follow in a PSA for (1:42) CARE; the international humanitarian organization targeting global poverty and world hunger. The National Alliance of Businessmen, founded by Lyndon B. Johnson in 1968 (2:29), takes viewers through dewy urban city streets for a PSA on hiring and training the poor. The motto was “Help America work” (2:49). The logo for the “Ad Wizard” Jerry Bender Editorial’ interjects (2:58). Jerry Bender worked in a studio off Madison Ave. in New York (2:58). A long haired blonde country mom runs up the steps of a summer deck with Hale and Hearty by Gaines for a pup named Bandit (3:08). The bag, the bowl, and the logo appear at (4:02). Red Jello for a plastic cheeked Baby Alive doll (4:14). The Baby Alive Nursery Center (4:18) sold separately by Kenner. Baby Alive wailed onto shelves in 1973. The iconic toy was designed to mimic the challenges of caring for an infant. The nursery center was released 1976. Father and son play Spirograph (5:10), the geometric drawing game developed by British engineer Denys Fisher in 1965. (5:19). The USAF and (5:54) Northrop Talon T-38’s spin in a blue sky. A Ford Galaxy awaits the arrival of a recently released husband and father in a sentimental PSA (7:39) by The National Alliance of Businessmen (8:05). Assoc. Home Appliance Manufacturers warns over child entrapment in rusty old fridges (8:55). A Department of Streets and Sanitation truck wheels down the driveway (9:04). For free booklets, write to AHAM in Chicago (9:17). “The Gateway to Success” was the motto for Air Force Basic Training courses (9:37). Basic training scenes follow; cadets in white tees (10:01) and the number to dial (10:28). USAF Thunderbirds march by parked T-38’s (10:57). Bounce (11:42) introduces the dryer sheet. Freeze dried coffee (13:02) is set against Folgers instant coffee crystals (13:11). Reggie Jackson (14:19) stars in a Motorcycle Safety Foundation PSA (14:42). F-16 fighter jets (15:23) wing over mountain ridges. The Air Force motto “A Great Way of Life” follows (15:30). A USO PSA (16:19) and 1972 Christmas Polaroid ad with Candace Bergen. Buy the SX-70 (16:40), get the Deluxe X-70 (16:46) or the newest Model 3 (16:52). SX-70 is a folding single lens reflex Land camera which was produced by the Polaroid Corporation from 1972 to 1981.