1970s PUBLIC SERVICE ANNOUNCEMENTS AMERICAN LUNG ASSOCIATION SUNSHINE DAY LEAD PAINT XD96085

Year Published: 1970s

Description:

This film features a compilation of 11 PSA and promotional-style films from the 1970s and 1980s. The films cover an array of topics from air pollution, reforestation, and the wrongful imprisonment of troubled teens in adult prisons to the risks of ingesting lead paint, road safety, and child abuse awareness. Additionally, the compilation includes two commercials relating to Lark Cigarettes and Red Rock Biofuels.

PSA #1 (duplicated): (0:08-1:08), (1:26-1:57), (2:14-2:24); Created by the DOJ Office of Juvenile Justice and Delinquency Prevention, this PSA highlights the illegal placement of troubled teens in adult prisons, emphasizing the risks they face. Set in a prison, it depicts a teen confined with adult criminals.

PSA #2: (2:37-3:44). Produced by PCS Film Production and sponsored by the Highway Users Federation and Avis Rent A Car, this PSA underscores road safety around children. It shows a near-accident involving a rushing businessman and a girl walking to school, featuring 1970s car models like the 1978 Dodge Magnum XE and 1976 Renault 12 Station Wagon.

PSA #3: (4:02-5:10) Produced by PCS Film Production and presented by the Quaker Oats Company and the American Lung Association, this PSA features clips of young children exemplifying healthy habits like brushing teeth, drinking milk, eating a good breakfast, and playing outdoors (4:17) to raise awareness about air pollution.

PSA #4: (5:27-6:14). Presented by Hoffmann. La Roche Inc., this PSA highlights Sunshine Day as a celebration of the International Year of the Child, which was proclaimed in 1979 by UNESCO. The film features a montage of clips of children and their parents doing various activities (5:27) like swimming, horseback riding, and ballet together.

PSA #5: (6:41-7:50) Produced by J. Walter Thompson Company, this black-and-white commercial advertises Lark Cigarettes, highlighting its unique 3-Piece Keith Filter with charcoal granules. The film depicts two men at an industrial plant (6:49) sharing a pack of 1975 Lark Cigarettes before a close-up shot of the filter (7:08) and interior charcoal granules.

PSA #6: (8:22-8:48) Produced by the Chemical Manufacturers Association, this film addresses water pollution, portraying American industry as combating the issue despite its involvement. The film features scenic shots of rivers and waterways flowing beside industrial plants (8:22).

PSA #7: (9:11-11:13) This uncredited color film raises awareness about the dangers of lead-based paints, focusing on Des Moines, Iowa, and shows children ingesting paint (9:11) and the local government’s response programs (10:04). The film also features classic vintage cars like the 1956 Ford F-250 and 1974 Dodge Coronet.

PSA #8: (11:36-13:08). This uncredited silent film showcases Red Rock Biofuels' production stages (11:57), including mining and processing, and features industrial vehicles like the International Payhauler 350.

PSA #9: (13:30-14:31) Produced by the Society of American Foresters, this PSA promotes protecting trees from dangers like disease, forest fires, and invasive insects. The film includes footage of a young girl walking through a forest (13:35), adults and children participating in replanting (13:55), and examples of threats to tree life (14:09).

PSA #10: (14:38-15:) Produced by the National Committee for Prevention of Child Abuse, this PSA raises awareness about child abuse and features western icons Roy Rogers and Dale Evans who were very involved with the National Center for the Prosecution of Child Abuse (NCPCA). The film includes a toy doll that comes to life and details different forms and risks of child abuse (14:49).

PSA #11: (16:00-16:36). Produced by Romano/Rozek Film editors inc., this PSA solicits funds for the United Negro College Fund (UNCF), an American philanthropic organization that funds scholarships for underrepresented students and general operating support for 37 private Historically Black Colleges and Universities. The film cuts between footage of a young Black boy walking through an urban environment and scenes of older Black professionals in various roles like doctor, mayor, and occupational therapist (16:07).

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Transcription

[Music] suspicion of rape he you suspicion of murder suspicion of [Music] Narcotics suspicion of running away about 90% of children put in adult jails have not committed a serious crime but all too often children are placed side by side or even in the same cells with adult murderers rapists and other criminals although that's illegal in Most states there are better ways to help children in trouble but government can't solve the problem alone putting children in adult jails is Criminal you you can help solve the problem WR jail box 2580 Champagne Illinois 61820 about 90% of children put in adult jails have not committed a serious crime but children are often placed in cells side by side with adult criminals even though that's illegal in most States government can't solve the problem alone putting children in adult jails is Criminal helps solve the problem WR jail box 2580 shampagne Illinois 61820 putting children in adult jails is Criminal help solve the problem write jail box 258 Champagne Illinois 61820 [Music] 88: a.m. any school day she can't wait to start school her mind is on art class he's worried about work his mind is already at the office she doesn't always pay attention to traffic signs or traffic she does depend on him on every driver to watch out for [Music] her when school is in session keep your mind on your driving pay attention to pedestrians think safety drive safely you and she don't want to run into each other one morning drive as if a child's life depends on you it does do you want to grow up to be big and strong you can do it by acting right not wrong brushing your teeth and washing your face will make you feel wonderful any place a healthy breakfast is the best way to start so good nutrition can do its part to help you grow strong and tall and true so there isn't anything you can't do cereal and fruit with milk or cream are just the beginning of a good food scheme plenty of exercise and plenty of sleep lots of sunshine and breathing deep playing outside in the fresh clean air fresh clean air for all to share let's all learn to help Mom and Dad to clean up air that's really bad let's fight pollution and show we care to have a world with fine clean [Music] air Sunshine Day being with you brings the sun my way every day is a sunshine day we can take a walk together have a talk and I remember the little things that means so much your loving shy D Sunshine Day being with you BRS us way every Sunshine day is August 19th a celebration of the international year of the child what will you do to touch the heart of a child Sunshine Day Sunshine BR the sun way every [Music] day [Music] [Music] flavor Rich rewarding flavor made a lark smoker out of this man but it was the back of the pack that got him to try Lark in the first place Lark is unique in cigarette filtration only in the Keith filter do you find two modern outer filters plus an inner filter of charcoal granules science uses charcoal granules to purify water you drink and to purify air you breathe Lark's granules are not only activated but fortified a special way this selective filtration Smooths the taste but doesn't thin out the rich tobacco flavor on the back of new Lark's pack this man found good reason to try Lark but it took Rich rewarding flavor to make a lark smoker out of him you too will find Lark richly rewarding yet uncommonly [Music] [Music] smooth what's being done about water pollution in America most manufacturing process es use water and today's technology gives us the methods and the tools to treat that water biologically so that very often the water we return to our streams and rivers is cleaner than it was before we used it we've all got a stake in a clean [Music] America Billy Chapman is three years old and like most kids his age he's curious a few months ago Billy started nibbling on some flaking paint in his home if he hadn't been stopped Billy Chapman would be a very sick little boy today and maybe even dead the reason lead based paint paint that could be deadly poisonous if eaten thousands of kids in this country are sick from eating lead based paint Billy is one of the lucky ones he was spotted in time he lives with his parents in De Mo Iowa a city that's really making an effort to solve the lead pain problem social workers canvas the over neighborhoods and counsel the parents on the problem of lead paint poisoning I'm with the lead poisoning program and we're testing going from the neighborhood testing children for lead poisoning children suspected of eating the paint are taken to a nearby Clinic where they examined and they are given a blood test boom there all done because the symptoms of lead poisoning are like those of many other childhood illnesses the only way to be sure is to analyze the blood sample for lead content if the content's too high the child is hospitalized and he's given treatment to remove the lead from his body the child's home is checked for lead paint and the parents are instructed on how to remove it or to cover it up with paneling this section right here is peeling and flaking and looks like an ideal section and I think I'll begin right here the danger of lead paint poisoning exists wherever there are homes that were painted before 1950 in De Moine lead paint was found in the upper middle class homes as well as those in the poorer neighborhoods de MO is one of the many communities now receiving grants from the department of health education and Welfare to find and to treat children with lead poisoning and what about your community this is Jan Glenn e for for for Mother Nature's planting trees isn't that marvelous trees can plant trees but in lots of places they need help from us since trees are so beautiful and useful let's all plant lots of them to reach maturity and provide their many benefits trees need protection from disease fire insects neglect rough handling and a host of other hazards but they'll make it if you insist they be used wisely and managed scientifically Alise Alise come [Music] here the things we see and hear it's not all fun in games living with the child we see thousands of children every year who are abused I heard a million were last year and there's not always broken bones some children are emotionally hurt teased or made fun of till they feel real bad others are neglected they don't get the right food or clothes and some are sexually abused by a family member or a trusted friend some die about five every day others keep on suffering hoping one day the hurt will stop abused children are helpless unless you help find out how right prevent child abuse box 2866 Chicago Illinois 60690 United Negro College Fund 30 revise March 8 I see America working harder every day to educate her people to live a better way the United Negro College Fund has helped thousands of blacks make contributions in walks of life where they couldn't walk before we want to give our best please understand please we not asking for give to the United Negro College Fund a mind is a terrible thing to waste


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