[1960s WESTINGHOUSE HEAVY DUTY WASHING MACHINE COMMERCIAL w/ WATER SAVER FEATURE]

Year Published: 1960s

Description:

This longform 1960s ad describes the features and benefits of the Westinghouse washer, emphasizing its convenience and advanced functionality. It contrasts the traditional, labor-intensive process of washing blankets with agitator washers, where the user must manually soak, rinse, and spin the load multiple times, with the Westinghouse washer's automatic blanket washing program, which requires only a push of a button. The washer also offers various customizable options, such as an automatic soak program, pre-wash, extra rinse, and the ability to adjust water temperature and levels. Designed for ease of use, it includes a side-opening lid with easy-to-follow instructions and a high-quality porcelain enamel tub. Additionally, the washer features a load marker system to help users set the appropriate water saver level and a reset function for flexibility when adding more laundry mid-cycle. The commercial concludes by assuring the user of the washer's superior cleaning performance with its double-action system.

00:00 - Music starts.

0:07 - Introduction to Westinghouse washer’s capabilities, including sturdy and delicate wash and wear programs, and an exclusive automatic blanket washing program.

0:19 - A comparison of traditional washers, where a woman must go through several steps (filling the tub, adding detergent, soaking, rinsing, and spinning).

0:54 - Explanation of the traditional washing process: the need to soak, rinse, and spin multiple times.

1:13 - Introduction of Westinghouse's automatic blanket washing program, which simplifies the process to a one-touch, push-button system. The user sets the program and can go do other tasks.

1:43 - Additional features like an automatic soak program, pre-wash, and extra rinse options.

2:06 - The washer automatically adjusts settings like water temperature, wash and rinse times, agitation, and spin speeds, with an option for flexibility through the water temperature override control.

2:25 - The washer’s high-quality porcelain enamel lid and tub, designed with a side-opening lid for ease of use and access to controls.

2:47 - Instructions on the underside of the lid to help the user operate the washer effectively.

3:01 - The quality of the white porcelain tub is highlighted.

3:07 - Discussion on the washer’s capacity, able to handle large loads (15 lb), and the design of the tub for added convenience.

3:29 - Introduction to the exclusive load marker system, which helps users determine the correct water saver setting based on the load size.

4:02 - Explanation of the reset position on the water saver dial for flexibility in adjusting water levels during the washing process.

4:11 - A scenario is described where the user can add more laundry after the washing machine starts, and how to adjust the water level accordingly.

4:50 - The user asks if the washer will clean all their clothes, and the presenter assures them of the Westinghouse washer’s superior cleaning performance with its double-action system.

Complete Record: This longform 1960s ad describes the features and benefits of the Westinghouse washer, emphasizing its convenience and advanced functionality. It contrasts the traditional, labor-intensive process of washing blankets with agitator washers, where the user must manually soak, rinse, and spin the load multiple times, with the Westinghouse washer's automatic blanket washing program, which requires only a push of a button. The washer also offers various customizable options, such as an automatic soak program, pre-wash, extra rinse, and the ability to adjust water temperature and levels. Designed for ease of use, it includes a side-opening lid with easy-to-follow instructions and a high-quality porcelain enamel tub. Additionally, the washer features a load marker system to help users set the appropriate water saver level and a reset function for flexibility when adding more laundry mid-cycle. The commercial concludes by assuring the user of the washer's superior cleaning performance with its double-action system. 00:00 - Music starts. 0:07 - Introduction to Westinghouse washer’s capabilities, including sturdy and delicate wash and wear programs, and an exclusive automatic blanket washing program. 0:19 - A comparison of traditional washers, where a woman must go through several steps (filling the tub, adding detergent, soaking, rinsing, and spinning). 0:54 - Explanation of the traditional washing process: the need to soak, rinse, and spin multiple times. 1:13 - Introduction of Westinghouse's automatic blanket washing program, which simplifies the process to a one-touch, push-button system. The user sets the program and can go do other tasks. 1:43 - Additional features like an automatic soak program, pre-wash, and extra rinse options. 2:06 - The washer automatically adjusts settings like water temperature, wash and rinse times, agitation, and spin speeds, with an option for flexibility through the water temperature override control. 2:25 - The washer’s high-quality porcelain enamel lid and tub, designed with a side-opening lid for ease of use and access to controls. 2:47 - Instructions on the underside of the lid to help the user operate the washer effectively. 3:01 - The quality of the white porcelain tub is highlighted. 3:07 - Discussion on the washer’s capacity, able to handle large loads (15 lb), and the design of the tub for added convenience. 3:29 - Introduction to the exclusive load marker system, which helps users determine the correct water saver setting based on the load size. 4:02 - Explanation of the reset position on the water saver dial for flexibility in adjusting water levels during the washing process. 4:11 - A scenario is described where the user can add more laundry after the washing machine starts, and how to adjust the water level accordingly. 4:50 - The user asks if the washer will clean all their clothes, and the presenter assures them of the Westinghouse washer’s superior cleaning performance with its double-action system.

Transcription

[Music] as well as sturdy wash and wear and delicate wash and wear garments and a Westinghouse exclusive. An automatic blanket washing program that uses a minimum of agitation. Now, what must a woman go through to wash a blanket in most agitator washers? Well, quite a bit. She has to fill the tub with water, add detergent, and let it agitate a [Music] minute. Then put in the blanket and submerge it and let it soak. [Music] Then she has to come back and spin it out. Come back and fill it with rinse water and let it soak. Now she's almost done except for coming back to spin it out again. Simple. No. With the Westinghouse automatic blanket program, she simply adds detergent to the blanket which has been placed in a dry tub. and the rest is push button simplicity. She sets the automatic program, sets the water saver level, sets the control dial in 12 minutes, and goes on to do whatever she wants. This model also offers an automatic soak program as well as a pre-wash program. Perhaps she feels the need for extra rinsing of some clothes. for that need. This additional feature, an optional extra rinse at the end of the deep rinse cycle. Yes, each button automatically provides her with the correct program of water temperatures, wash and rinse times, agitation, and spin speeds, but the Deluxe 200 is not without flexibility, if that's what the lady wants. She can make her own choice of water temperatures with the water temperature override control. if she wants cold rinses or cold wash and rinses on any of the [Music] programs. Now then, the entire top of this quality product is porcelain enamel, including the lid, which you will notice is a side opening lid. Why side opening? With a lady's benefit in mind, so that the controls will not be obscured when she needs the most. In addition, our side opening lid serves as a handy platform for loading and unloading. On the underside of the lid, the lady has all the instructions for operating the machine so that she can get maximum benefit from all its features. Instructions so simple, I think almost anyone could understand them. And look, a white porcelain tub. A quality product is quality throughout. Now, at this point, the lady might ask, "Oh, but will it handle a big wash load? I have big wash loads." And I would tell her the superior capacity story of this heavyduty washer. I would say, "Lady, we can wash a giant 15lb load in a cabinet 27 in wide and 25 in deep." Typical of the extra convenience designed into a Westinghouse washer is this exclusive load marker system. The colored markers inside the tub help the user determine the size load she is washing and lets her set her water saver accordingly. If the clothes come up to the yellow marker, she finds on the lid instructions that yellow calls for a regular setting and so sets it on the water saver dial. Oh, by the way, the water saver has five fixed positions, plus an infinite number of settings in between each marked position. And here's a setting which provides real flexibility, the reset position. [Music] Suppose the homemaker has just finished putting in a wash load and after setting her water level to regular, she starts the washer and the tub begins to fill. When suddenly she remembers something else she wants to wash. She simply arranges to collect the additional items to be washed. And when the tub has completed filling to the original setting, she makes the needed adjustment. She turns the water saver control to the reset position and then selects the new water level desired, probably extra large. At this point, the lady might well ask, "Oh, but will it get my clothes clean? I mean, I've got a lot of dirty clothes around my house. Will it get all the clothes in the wash load clean?" And I would soothe her with the Westinghouse story of superior washing performance. You guessed it. I would tell her the double action story. The woman who looks for extra value will find it every

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