The Nash Rambler
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Genre: home movie
Year Published: 1950
Creator: Nash-Kelvinator Corporation
Description: "The Nash Rambler" is a 1950 film prepared for the Nash Dealer Convention. This film is a sales and marketing piece for the 1950 Nash Rambler landau, promoting it as a revolutionary, economical (it could get over 30 mpg), and stylish convertible. The film highlights the car's extensive testing and its appeal to a broad range of consumers. Note: The Nash Rambler was a compact, front-engine, rear-drive automobile first manufactured and marketed by the Nash Motors division of Nash-Kelvinator Corporation for model years 1950-1954 — as a sedan, wagon, and notably, a fixed-profile convertible body style. Nash did what up to that point had been considered impossible, successfully establishing a compact market segment. The company did this by coupling the Rambler's size with an upscale complement of features and equipment as its unique selling proposition. It was a small and economical car, but also luxurious. Nash's clever marketing strategy was to introduce the expensive convertible and station wagon models first, and then debut lower cost models. This fixed their image as being a classy, desirable small car and avoided the stigma of just being a cheap car. When Nash-Kelvinator merged with the Hudson Motor Car Company in 1954, the Rambler became a product of the resulting American Motors Corporation (AMC). AMC subsequently reintroduced the Rambler for model years 1958-1960. The Rambler was manufactured in Kenosha, Wisconsin over its two separate production runs. 0:00 The film introduces the Nash Rambler as a highly anticipated and revolutionary car, designed and built by a "great organization" with "pioneering vision." 0:57 To prove its performance, the Rambler was tested at the Indianapolis Speedway and on the beaches of Daytona Beach, where it impressed observers with its speed and performance. 1:35 A more rigorous test followed: a 3,000-mile coast-to-coast trip from Florida to California. The film shows the car traveling through diverse locations, from the Tamiami Trail and the Bay of Louisiana to the heart of Texas. 3:12 The film emphasizes the car's amazing gasoline economy, claiming a special test on the Salton Sea desert yielded 32.6 miles per gallon. 3:42 The Rambler's durability is showcased as it effortlessly handles the high altitudes of the Continental Divide and the "dusty, burning Inferno" of the desert. 5:11 The journey concludes with the Rambler arriving in California, its performance and design validated by the grueling trip. 6:00 The film highlights the Rambler's key features: flashing performance, a comfortable interior with plenty of room, easy parking due to its compact size, and the "famous Nash Weather Eye" climate control. 6:13 The Rambler is promoted as America's first safety convertible, a "brand new kind of car" designed to fill a definite need in the market. 6:34 The film lists the car's deluxe features, which are included at no extra cost, such as a deluxe radio, electric clock, and custom appointments, all at the lowest price for any full-size, five-passenger convertible. 7:18 The target audience is broken down into several groups, starting with a "prosperous couple who want a second car for convenience." 7:33 Other target markets include busy doctors who need an easy-to-park, economical car, and safety-conscious families who want a safer alternative to conventional convertibles. 7:52 The film also targets college students who want a stylish and distinctive car with the "air and flare of youth." 8:20 It highlights a new, expanded market of people who, for the first time, can afford a convertible due to the Rambler's low price. 8:31 The film also targets salesmen who need a car that is economical, easy to park, and comfortable for their livelihood. 8:45 The narrator concludes by encouraging dealers to learn the "whole Airflyte story," which includes the three great Nash cars: the Ambassador, the Statesman, and the new Rambler.
Transcription
Here it is. The car you've heard about, talked about, waited for. The car that could only have been conceived and built by a great organization, by men whose vast engineering experience and skills are coupled with pioneering vision. Just feast your eyes on lines as swift and sweet as a Hawks flight. Here's a car that is proved proved the hard way at the world famous Indianapolis Speedway. To avoid premature publicity on a revolutionary new convertible, a disguised hardtop model was used in these tests. Round and round it went on this rugged proving ground. Mile after mile of tests for speed, economy, running ability, and performance proved that the Rambler has what it takes. On the same track that has seen countless records set and broken, the Nash Ramler amazed veteran observers by its sensational performance at high speeds. On the historic sands of Daytona Beach, the Rambler was again put through its paces. And once more, it racked up a thrilling double check on performance. Then someone said, "Let's give this baby the works." And they did. For 3,000 m from coast to coast across this nation, from the southern tip of Florida, they headed the Ramblers's nose for California and let her roll. The Tamiami Trail was taken in stride. It isn't every day Americans across the country get a chance to see a new idea brought to life. And did they take advantage of this chance at each stop on the trip? They gave it the once over, but not lightly before the Rambler continued on its journey across historic roots through the heart of the Southland through rain and shine. But even the Rambler has to have a little gas now and then. And each time all eyes were focused on the car that represents something new under the sun. [Music] Underway again and making the Chattanooga Chuchu look like a slow freight. Onto the bayus of Louisiana. Night and day, the Rambler rolled with its headlights shining through the darkness as beacons of something absolutely new. Deep in the heart of Texas, and the Rambler took this mammoth state in her streamlined stride. With her miserly gas consumption, the Rambler will help to conserve that precious Texas oil. Amazing gasoline economy from coast to coast proves that here is a real fuel miser. Incidentally, to doublech checkck economy, a special 1gallon test was set up on the Sultan Sea Desert in California. And this beauty delivered an amazing 32 and 6/10 miles to the gallon of gasoline. The rarified atmosphere of mile high mountain passes is no barrier. The continental divide is a cinch for this car with the continental air. And so is the hot, flat, below sea level desert country. A dusty burning inferno for ordinary cars. the desert. He didn't bother the rambler. [Music] But this newest member of the Nash family did raise the temperatures of those usually tacitan westerners. [Applause] They looked the Rambler in the teeth and liked what they saw. They gave it the nod of approval. With its trim nose pointed into the setting sun again, the Rambler is off on the last lap of its grueling cross country run. California comes into view. The golden state with its Hollywood glamour, its scenery. And it's California weather. Well, that's better. But long before he reached California, this driver knew that the Rambler's no ordinary automobile knew it was worthy to join the Airflight family. knew that it more than justified the years of planning, the tons of blueprints, the sweat and energy that Nash engineers had put into it. Once more, the Rambler had proved itself worthy to bear the name of Nash. Even the name of this car, the Rambler, a proud name in Nash history and in motoring tradition, a name with nearly a half a century of meaning behind it, evoked respect for the newest Nash achievement. And to Nash dealers, this new car marks the beginning of a vastly expanded market because it makes millions of Americans into brand new prospects. Americans like this young couple because for the first time they can afford a convertible. The nation's lowest priced fivep passenger convertible. Americans like this salesman because the Rambler makes sense in economy of operation, in parking ease, in comfort. To the man whose livelihood depends on motor transportation. Americans like this prosperous couple who want a second car for convenience. A car made to order for trips to the store, the club, the school. Americans like these college students who want the smartest, most distinctive convertible on the market. A car with the air and flare of youth. A car that wins instant approval as the all-American choice of the young in years and the young in heart. Americans like this busy doctor who needs a car that parks easily and operates economically and is always ready to go at any time in any weather. Americans like these who want a safe convertible, one far safer than the conventional convertible they have known in the past. In the Nash Airflight Convertible Lando, you have the car for these thousands of prospects. The car that truly supplements your Ambassador and Statesman series. Watch what miracles the mere touch of a button can perform when it transforms a sleek sedan into America's first safety convertible. Yes, this is a brand new kind of convertible with a steel ribbed rattleproof top that glides on a girder protective railing. The first really sensible convertible. It's another in a long proud line of firsts for Nash and for Nash dealers. Here in the Ramler Airflight is a combination of features that can't be matched in any other car in the world. Here's flashing performance with economy never before achieved in any full-size American car. Here's ruminous to seat five people in spacious comfort. Lots of room for arms and legs and elbows. Here's the ability to park in a pocket in spaces that other cars would have to pass up. Here's full custom equipment, the famous Nash Weather Eye, deluxe radio, electric clock, luxury custom appointments throughout. All included in a price that's the lowest for any full-size fivep passenger convertible on the market. Here's beauty of line and design that has no counterpart anywhere. One look tells you this car wasn't dreamed up overnight. And it wasn't. More than 5 years ago, Nash engineers began planning a new kind of car to fill a definite need, bringing all their engineering skill and energy to bear on this challenge. And here's their triumphant answer to that challenge. the worthy new companion card to the Nash Ambassador and Nash statesman. Of the hundreds of thousands of people who will surge into your showrooms to see this exciting new Airflight, there will be thousands who will stay to learn the whole Airflight story, the story of three great cars. They're going to learn that it's a great family. This Nash Airflight family, an automotive family with cars for every taste and need. Gentlemen, they're all yours and all America's. Three great Nash Air flights. The Ambassador, the Statesman, the Rambler. Your [Applause] [Music]
Online Copy: https://www.youtube.com/watch?v=xaKbgaYmDYg
Metadata Source:YouTube
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Record added: 2026-06-14 18:42:44