[1940s KODAK FILM AND CAMERA SALES IN DRUG STORES / PHARMACIES PROMO FILM]

Year Published: 1940s

Creator: Kodak

Description: This fragmentary Kodak sales film from the late 1940s instructs pharmacists on how to use "related selling" to increase sales, particularly by linking photo development with other products. Some of the Kodak products shown for sale include the famous Brownie camera, Kodak roll film, and Kodak 16mm and 8mm movie film. 0:00 The film introduces the "three-call line" method, a sales technique designed to bring customers back to the store multiple times. The first call is for the initial film purchase or drop-off, the second is when the customer returns to pick up their photos, and the third is for a subsequent film purchase. 0:26 The second call is framed as a key opportunity for "related selling." Customers are more likely to buy impulse items, such as photo albums or frames, when they are picking up their developed pictures. 1:22 A woman customer peruses toothbrushes, and a man buys some cigars declaring "It's a Boy!" Here's a natural moment to sell Kodak products. The film emphasizes that related selling should be a "natural, logical technique" that leverages the "informal, neighborly atmosphere" of a typical drugstore. It provides an example of a customer with a baby, noting that "babies and snapshots are inseparable." A pharmacist can suggest products related to baby photos. 2:12 The film suggests that the most effective related selling happens when the salesperson is genuinely enthusiastic about the products and shares that interest with the customer. 2:49 The film provides another example of related selling. A customer buying picnic supplies is a great candidate for a reminder to buy film, as they will likely want to take pictures during their outing. 3:10 The film concludes by stating that related selling should be seen as a "helpful suggestion, not high-pressure salesmanship." Each time a related sale of film is made, the profitable three-call line sequence is reset, ensuring the customer's return.

Complete Record: This fragmentary Kodak sales film from the late 1940s instructs pharmacists on how to use "related selling" to increase sales, particularly by linking photo development with other products. Some of the Kodak products shown for sale include the famous Brownie camera, Kodak roll film, and Kodak 16mm and 8mm movie film. 0:00 The film introduces the "three-call line" method, a sales technique designed to bring customers back to the store multiple times. The first call is for the initial film purchase or drop-off, the second is when the customer returns to pick up their photos, and the third is for a subsequent film purchase. 0:26 The second call is framed as a key opportunity for "related selling." Customers are more likely to buy impulse items, such as photo albums or frames, when they are picking up their developed pictures. 1:22 A woman customer peruses toothbrushes, and a man buys some cigars declaring "It's a Boy!" Here's a natural moment to sell Kodak products. The film emphasizes that related selling should be a "natural, logical technique" that leverages the "informal, neighborly atmosphere" of a typical drugstore. It provides an example of a customer with a baby, noting that "babies and snapshots are inseparable." A pharmacist can suggest products related to baby photos. 2:12 The film suggests that the most effective related selling happens when the salesperson is genuinely enthusiastic about the products and shares that interest with the customer. 2:49 The film provides another example of related selling. A customer buying picnic supplies is a great candidate for a reminder to buy film, as they will likely want to take pictures during their outing. 3:10 The film concludes by stating that related selling should be seen as a "helpful suggestion, not high-pressure salesmanship." Each time a related sale of film is made, the profitable three-call line sequence is reset, ensuring the customer's return.