[COLUMBIA BICYCLES ADVERTISING FILM]

(1897, silent, 100ft, b&w, 35mm) Sponsor: Columbia Bicycles. production Co.: unknown. resources: Copyright not registered; “Camera! Action! Sales!,” Bus Wk, May 27, 1939, 38; patricia Murray, “When Advertisers tried Films in the Gay ’90s,” Pr Ink 205 (nov. 19, 1943): 25–26. HoLdinGS: not reported. One of the first documented advertising films. The short ran less than a minute but included all the promotional basics: children sporting a Columbia Bicycles banner, footage of a local bike race showing the product in action, dealer location, and prices.